Tag: print

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Posters, Flyers – there’s life outside the web.

Posters, Flyers – there is life outside of the web. And the key thing is that ‘life’, can point people towards your shiny new web bling and that thing you just gotta share!

Local Football Club’s ‘New Girls Welcome’ flyer
Methodist Presidential Visit Event Poster
Making people aware of ‘your thing’ is what you need to do.Word of mouth is a great way of getting into people’s heads. Social media is the new digital WOM. Facebook, Twitter and the like offer free channels to promote ‘your stuff’. It’s relatively low-cost but, needs to be done, kept up and worked – the conversation needs to be kept alive.Printed flyers are still a great way of reaching people outside of the limited ‘social media’ culture. But flyers and posters need to be used wisely. Printed flyers can be distributed door to door, shared as magazine inserts, handed out in the street, or shared through friend networks.

The flyer’s big unique feature over social media is its tangible nature and potential longevity. Your customers will physically hold the flyer, you are in their hand, in their kitchen, on their table. Of course, ‘design’ also is key to the impact you can make. The flyer is the signpost to you, your event, your product. It might include incentives, interactive elements, competitions, coupons or vouchers … of course a ‘FREE’ whatever is a great way of encouraging a response.

Waffle. waffle … I think you can see that a good flyer can be worth the relatively low production costs. And it’s simply worthwhile for the invest in good design of the content and the visuals.

You can see some projects I have helped with here: jules p richards

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Abundant Life

I was grateful, to be asked in April, to think about the potential for an artwork to contribute to wall-space in a local church’s community space.

In Leicestershire, Birstall village’s Methodist Church buildings are used by many different groups, making them a valuable community space that sees all ages and a variety of activities. A foundation to the many activities and different lives that pass through the space, is an idea of Christian faith. The Christian faith can be multifaceted, the understandings within it can be diverse, but certain ideas are perhaps universal if we look past specific doctrines, ritual, and habits.

LifeInAllItsFullnessVisual

  • the value of community
  • the wonder of growth
  • the potential of interactions
  • the nurture of seeds
  • the beauty of all differing ages
  • the blooming of fruit
  • the essence of water
  • the strength of the cedar
  • the core value of parent and child,
  • the strength of light and dark
  • the power of colour and sensation

I worked on this artwork throughout May. Over that time it grew out of initial ideas, it changed, it needed reconsideration and significant reworking until the current final form was reached.

I came to Leicestershire in 1996. I initially found myself living in Birstall and indeed socialised on the fringe of the Birstall Methodist Church community. Over 20 years I moved in to Leicester and back out to Syston. I still recognise and I’m grateful for the part that Birstall and Birstall people have played in my life.

I find the sense of ‘the natural’ is strong in Birstall. Although Birstall sits on the edge of Leicester’s urban creep, it has its roots in the countryside surrounding it. The Grand Union Canal runs along the edge of the village with Watermead Country Park and lakes. The symbol of Birstall is a Cedar tree – a remarkable 350-year-old cedar tree, standing 100ft tall, can be found in Roman Road which was originally in the grounds of the now demolished Birstall Hall. Incidentally, the Cedar of Lebanon was an important foundational building and lifestyle material in many ancient communities. I notice that the central streets in Birstall are named Beechfiled, Firfield, Oakfield, Elmfield. We also have Poplar, Walnut, and Orchard.  These names, and various cultures in Birstall as well as many other English villages and towns, help to remind us of our essential natural roots in this world.

notebookMy artwork started with the idea that we are called to share in the ‘abundant life’ available to us. The piece attempts to celebrate the natural ‘way’ in and around us, as well as reflect on the idea of interaction within the world around us. Many people are seeking their place and a way forward amidst life’s confusions. The wisdom of age and the potential of youth, and all the stages in between are essential to making life work. Life comes alive when we commune in community with others. The natural growth from darkness to light is empowering. The journey from our past through hope to a fruitful future and recognition of the gift of ‘abundant life’, is what I hope we wish and pray for all.

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The artwork is complete, and I hope for it to be delivered at some point in July.

‘Abundant Life’ Jules Richards, May 2016
Mixed digital composition.
Print reproduction, 906 x 1189mm, (2.9 x 3.9feet)

LifeInAllItsFullnessFLATequalised600

 

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Memoirs – for posterity.

NewBookMemoir

We’d put it off, but with time on my hands, I have finally done it. I’ve produced a booklet from my grandad’s (Papa’s) jottings.

From 50-odd A4 pages of handwritten jottings and a few cuttings and mementos, I have scanned, tidied up, reset and composed a 56 page A5 booklet. I’ve printed a dozen copies for posterity to share with the family.

If you’ve got older people in your family, ask them to write down a few memories – you’ll be surprised what might come out. It’s not until a few years after Papa’s passing that these stories have been recalled to younger family members and now they’ve been tidily preserved for future generations.

If I can help you publish something you have squirreled away – give me a shout!

Hand written memories

 

IDCardsmallHerbert Frank Short

1915 Plymouth “I was born in an upstairs flat at No.114 Alexandra Road…”

1929 Laira Green Boys School “I became interested in printing & book binding, we produced the school magazine… I became in charge of the darkroom and the photography club…”

1934 Plymouth “I started as a bus conductor… the fares were 1d Derry’s Clock to Drakes Circus, 1p DC to St Judes Church… I bought an Austin car…”

1939 Bodmin “I passed and was accepted as a probationer into the police force.”

1953 Horfield Prison “…Pierpoint, the Sheriff, the Governor, the Prison Dr., and a head warden attended. I waited outside. Gifford was executed… I returned home.”

1959 St Ives “an orphaned lad came & thanked me for intervening with the magistrate, which resulted in just a caution. A year had passed, now going straight, he wished me all the best at Penzance”

1985 Penzance “formed a concert party group and gave concerts around the area… it was a great success, and we had much enjoyment…”

More from the Richard’s family: Bodmin Moor 100 years on…

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Some recent doodlings…

They come in waves… “can you do one of your of your eye-catching posters, I need them next week!”

In my 30 year’s of producing artwork for print, it’s more often than not “needed next week!”, if not tomorrow!

However, I’ve just produced these posters and flyers for various folks who, to give them their due, didn’t give me quite as tight a deadline.

RecentPosters


ManinaliftLRAlas creative colour theory, post-modern typography, artistic imagery, playful context, advanced semiotics, unorthodox layout etc is often prohibited when working for many utilitarian clients.  Despite advice and ambition often clients “know what they want” and heaven forbid if you veer from their desires. Of course the fine folks above just wanted a quick poster and that’s what’s been done.

What you’re trying to do with any visual medium is to generate an emotional response, a connection, a fascination, an engagement, an association, an excitement and hopefully a response.  All this can be achieved to various degrees with graphics, images, text, typefaces, colour and considered content.

It may seem easy – yes, making a cake is easy, but creating something that can be served to a host of guests and strangers; that will leave the desired lasting memory, that will generate a desired response, a decisive acknowledgement, and reciprocation… this is a tad trickier.

Community Poster Flyer
Posters a Flyers for Special Choir Concert
A0 Poster for Building Front
Posters a Flyers for Special FREE Choir Concert

 

If I can help you out, just give me a shout.

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Swim School…

SwimSchoolFlyersand-BCs678Another quick ident completed recently for a new small local swim school – you can see other print favours here.

Two local lasses have recently identified a need for parent & baby swim lessons and beginner sessions.

And so I put together a logo identity for flyers, stationery and ads etc

It’s been adopted and is now on t-shirt, and bags etc.

We featured a ‘Ten benefits of getting wet!” on their blog:

Benefits of getting wet!

SwimSchoolEverything
Logo, Busi Cards, Press Adv, Flyer and literature…

 

Ten Benefits of getting wet

  1. EmmasSwinSchooTShirtSwimming builds confidence and self-awareness.
  2. Learning to swim can save your life.
  3. Swimming is one of the few sports you can easily do at any age.
  4. Swimming lessons are a great way of meeting new people.
  5. Swimming is the best allround exercise. It involves all the body’s muscles.
  6. Having water confidence means loads of other water activities are possible.
  7. Once you can swim, you can swim. Set for life. But keep it up.
  8. Swimming lessons help children to set achievable targets.
  9. More than 60 children drown during the summer every year in the UK, yet the majority of these deaths are likely to have been preventable. No one is ever drown-proof. However, being able to swim 400 yards continuously lowers the chance of drowning.
  10. Learning to swim is a basic ability, like walking, it should be part of growing up.

Do you need print? https://julesprichards.wordpress.com/?s=print

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Youth Cafe Material

A small project that I’ve been involved with is Syston Methodist Church’s Youth Cafe.

I have devised an initial “Syston Youth Cafe” logo and visual identity. I’ve designed and produced some simple fundraising leaflets and complied a basic web presence.

SYCBlogbanner-03

SYCLeaflet

SYCVisual

If you and your organisation might need similar and if I have time and space – I might be able to help if and when I can! 🙂

Some of my other voluntary work can be seen here: print

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Bowls anyone?

MIBC-DLAfter some posters that I had created were recognised as “far more effective than their usual ones”, a friend of a friend asked if I might revamp some leaflets for Melton Indoors Bowls Club.

I had space in my calendar, so was happy to help.

I found that quality off-the-shelf graphic material relating to “indoor bowls” was lacking and so I took a trip along to the club and shot some new photography for the new promotional material.

The new leaflets have just arrived hot-off-the-press:

MIBC-DL2

old leaflet
The Original Leaflet

It’s a simple job but after a bit of thought and appropriate graphic work hopefully the new leaflets are more engaging and appealing to a new target audience. Have you every tried bowls? Give it a go!

The standard press add that they the club were using also needed a revamp and so, following the style of the new leaflet, I put a new press ad together. This image can also easily be shared on social media like facebook and twitter etc.

 

Old Advert
New Design

If you and your organisation might need similar and if I have time and space – I might be able to help if and when I can! 🙂

Some of my other voluntary work can bee seen here: print