Posters, Flyers – there’s life outside the web.

Posters, Flyers – there is life outside of the web. And the key thing is that ‘life’, can point people towards your shiny new web bling and that thing you just gotta share!

Making people aware of ‘your thing’ is what you need to do.Word of mouth is a great way of getting into people’s heads. Social media is the new digital WOM. Facebook, Twitter and the like offer free channels to promote ‘your stuff’. It’s relatively low-cost but, needs to be done, kept up and worked – the conversation needs to be kept alive.Printed flyers are still a great way of reaching people outside of the limited ‘social media’ culture. But flyers and posters need to be used wisely. Printed flyers can be distributed door to door, shared as magazine inserts, handed out in the street, or shared through friend networks.

The flyer’s big unique feature over social media is its tangible nature and potential longevity. Your customers will physically hold the flyer, you are in their hand, in their kitchen, on their table. Of course, ‘design’ also is key to the impact you can make. The flyer is the signpost to you, your event, your product. It might include incentives, interactive elements, competitions, coupons or vouchers … of course a ‘FREE’ whatever is a great way of encouraging a response.

Waffle. waffle … I think you can see that a good flyer can be worth the relatively low production costs. And it’s simply worthwhile for the invest in good design of the content and the visuals.

You can see some projects I have helped with here: jules p richards


Some recent doodlings…

They come in waves… “can you do one of your of your eye-catching posters, I need them next week!”

In my 30 year’s of producing artwork for print, it’s more often than not “needed next week!”, if not tomorrow!

However, I’ve just produced these posters and flyers for various folks who, to give them their due, didn’t give me quite as tight a deadline.


ManinaliftLRAlas creative colour theory, post-modern typography, artistic imagery, playful context, advanced semiotics, unorthodox layout etc is often prohibited when working for many utilitarian clients.  Despite advice and ambition often clients “know what they want” and heaven forbid if you veer from their desires. Of course the fine folks above just wanted a quick poster and that’s what’s been done.

What you’re trying to do with any visual medium is to generate an emotional response, a connection, a fascination, an engagement, an association, an excitement and hopefully a response.  All this can be achieved to various degrees with graphics, images, text, typefaces, colour and considered content.

It may seem easy – yes, making a cake is easy, but creating something that can be served to a host of guests and strangers; that will leave the desired lasting memory, that will generate a desired response, a decisive acknowledgement, and reciprocation… this is a tad trickier.


If I can help you out, just give me a shout.


Safe Space – QR (quick response)

Love ’em or hate ’em, QR (quick response) codes do have their uses.

Yes you can try to be clever and incorporate design into the little QR ‘bligger’.  Ideally you might point people to video and exciting content that might dazzle and excite; ooohhh,  ahhh!

But, they can simply be a good way for people  (smartphone-users) to catch your contact details / web content.

I’ve previously mentioned the Safe Space material that I’ve designed and I’ve just produced some A3 posters that have a QR element.

The personal nature of the Safe Space service is something that people might think of interest ‘in passing’, ‘click’, and it’s in their phone for future use.

Nothing clever but – it’s there and might be useful to someone “in passing”.