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Graphic Repro

Repro; copying and reproduction of documents and printed material.
Graphics; creating imagery and visual material to communicate significance.

A friend once said, “you just do colouring-in for a living”. Yes, perhaps; but, as I have studied… the graphic Signifier will relay an idea that is Signified; in essence, this is what a Sign is.

As David Carson said, “Just because something is legible doesn’t mean it communicates”.

How can we make the most of a simple opportunity to say something?

“Can you just do a simple ‘One Way’ sign for me?” Or, a sign to ‘Science’… or a ‘No eating in the library’ notice?

Yes, of course, but what more can we do with that opportunity for signification?

We can add value to the everyday. Often print might simply have a utilitarian function, but that does not mean to say it can’t have added value, look smart, and reflect or reinforce the tone and climate of its environment. 

Can you just print me some signs saying ‘Textiles’ and ‘Graphics’? 

Yes, of course, but what more can we do with that sign?

The front cover of a worksheet, the postcard home, the certificate of achievement, or even the punctuality report; all of these can have added value beyond the initial function. Integral to their design, they can reflect and reinforce the values, visions and ambitions of the organisation.

This can be done in part by keeping the style and form of the organisation’s design elements consistent, and adding and repeating form and sub-content that promotes values and reinforces messages.

There’s more to it than that, but again as David Carson said, “It’s not about knowing all the gimmicks and tricks…”… You need to feel it.

As well as small repro works, I’ve recently overseen the creation of some large text signage for interior and exterior walls. 

Our aim was to reinforce ambitions using simple quotes from the school’s poetry canon. Yes, we could have gone bold and loud with colours and imagery. However, in this case it’s just the words themselves using simple consistent typography.

Inside the building the light warm grey colour is subtle and almost a subliminal presence (Expertly installed by Big City Graphics, Leicester).

Outside we’ve gone for a strong yet simple aluminium. (Expertly installed by Focus Signs, Leicester)

In the past, I’ve designed large wall-collage compositions, creating artwork for a local sign maker who installs murals to cover complete walls/rooms in primary schools. 

So, from a one off ‘sign for the loo’, to an energetic topical graphic statement…

Reprographics; reproduction of printed material and imagery that communicates meaning.

It’s part of what I do…

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1920s Print

Having been involved in advertising and print for more than 30 years*, old typography and print often catches my eye.

Over the last few months, as part of her volunteering her her Duke of Edinburgh’s Award, my youngest has recently been doing some digital archiving of old print publications for the Girlguiding organisation. 

These ads in ‘The Girl Guides Gazette’ from as far back as the 1920s caught my eye.

My how things have changed. Or have they? 

*In the days before desktop publishing, I served my time in a design studio in the South West; here. Happy daze.

But back to the present day, print still has its place. If you need anything designed and artworked for print or the screen – let me know. PRINT

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print

Easily Distracted by school?

I few years back I read “you can’t get lost in a labyrinth, only distracted…”.

It’s true, we are easily distracted. Anyway, I digress…

New project: Mugs, Bags, Coasters, Stickers, T-Shirts, Prints…

If you or someone you know is easily distracted by Science, Maths, Books, Geography, History… then they might like these designs I’ve produced on mugs and things…

As well as the Easily distracted designs, I’ve created a “Diverse, Inclusive, Accepting, Welcoming, A Safe Space, For Everyone” graphic.

This and the other designs are available on a range of products from my Redbubble Shop here.

If you have an idea for another design, let me know!

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Spring back

Last spring (2020) I took a lot of photos of nature in our garden and on walks. So we thought we’d celebrate this spring by sending a quick printed* message to some friends – A celebration of spring and all that this time of year freely gives us. #print*

Forget-me-nots from out garden being tended by the gardeners’ friend Mrs L. Bird.

Alongside the sickness that the media have relayed recently, I’m reminded of John Steinbeck’s words ‘a sad soul can kill you quicker, far quicker, than a germ’.  Thankfully positive energy is contagious also!

Infused with metaphor, folk tales, and traditions our springtime is full of energy. Whether it’s Creme Eggs, cake, and daffs on the window sill, or seasonal TV drama, religious reflection, and recollections of a horrific old rugged cross, it’s a season full of spirit; new things, awakenings, warmth, light and yes revitalisation.

Hopefully our springtime allows us to reconnect. We can feel the warmth of the light coming through the kitchen window, and see verdant velvet buds shooting from the grey-brown dormancy of a passing winter.  You can really feel it. There’s an energy, some might say spirit, that brightens the shadows and eases the strains. A new realisation of our humanity, our breath, our connection.

There ARE flowers everywhere, for those that want to see them. Happy springtime.

In 1947 Henri Matisse published ‘Jazz’, which included the words ‘… Il y a des fleurs partout pour qui veut bien les voir.’  This has been popularly translated as ‘Happy are those who sing with all their heart, in the forthrightness of their heart. Find joy in the sky, in the trees, in the flowers. There are always flowers for those who want to see them.’ A more literal translation ‘…there are flowers everywhere…’.

*If I can help you realise an effective creative print project, just send me a message. #print #julesprichards

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Remember me…

I was asked to create an Easter card for a local Methodist Church Circuit and thought others may like similar.

Below is the A5 card I created that Borders Methodist Circuit will be using to share Easter greetings and resources with their friends.

A5 Greetings Card – Easter 2021 ©julesprichards

I have also created a generic A6 postcard. If you’d like some for your organisation just let me know.

A6 postcard – Easter 2021 ©julesprichards
Easter 2021 ©julesprichards

I can arrange delivery of A6 (148x105mm) postcards using the above design.

Printed in colour on both sides, on special 300gsm TruCard; coated on the outside and uncoated the reverse so it’s easy to write on. Price includes delivery to one UK address.

50 A6 Postcards £32
100 A6 Postcards £37
200 A6 Postcards £47
300 A6 Postcards £58
400 A6 Postcards £67

If you’re interested in this or similar just send me a message: Jules P Richards

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print

Image creation… it’s what I do.

 

I create images, products, sounds, movements, actions that might enhance our world, your product, a service or indeed an individual’s outlook.

If you need Artwork for print or screen, or Image creation or manipulation – I might be able to help!

ManinaliftLR

 

Image creation… #photoshop #illustrator #print #publicity #retouch #optimisation #artwork

clones999

 

If you need Artwork for print or screen, or Image creation or manipulation – I might be able to help!

   My Flickr stream.      Small creative video projects also undertaken.