Category: print

Another logo commission completed, and another satisfied client:

I’m asked occasionally to develop new logos and effective graphic visuals for new start-up businesses, or indeed to tidy up and consolidate ongoing visuals that have become tardy or perhaps have never really been considered as important.

Like all things, you can get them off-the-shelf for peanuts (they feed monkeys peanuts). You can always ‘get stuff done cheaply’. But my clients appreciate that I can bring bespoke consideration and individual creativity to the task. As with all my jobs, I aim to interrogate and understand what’s required, with a view to creating something that meets the brief as well as going beyond what’s expected. Yes, if you’re a high turnover business then it may be wise to invest in expert PR guidance. But even a start-up needs to get their image right. If I can help, jusy send me a message.

Your logo is the key-stone of your visual identity. It needs to be sharp and keen. It needs to be used wisely and correctly. Effective integration of your logo style, your colour schemes, your secondary graphic elements and typefaces etc (your visual identity); integration of this into all of your visual communication is important. To maintain and reinforce your brand, keep your services strong and in tune – this is why it’s important for your logo to be more than just a pretty design.

After the logo and visual ID is complete, it’s worth consulting your designer regularly. It’s easy to fly-off by yourself and crash the plane. A logo is only as good as how it’s used and incorporated in your marketing material. Yes, perhaps we can all colour-stuff-in and do desk-top publishing at home – similarly, I could build a garden wall or do some plumbing in the bathroom if I wanted to. But to add value, most jobs would be done better, last longer and have more guarantees if they are done by someone who knows their stuff.

The ‘Dirigo’ brief started with the client’s wish to use a stylised D and C and include graphic ‘linked circles’ – I worked on and developed this into the final icon and logo below: