Another seemingly small but important job for a friend who needed a logo styling for a new venture.
What might seem like a small thing, is, in fact, a very important consideration. Your identity, your visual signature, the flag you wave, your calling card, your shop window, your brand. This matters. It’s about sharing values, promise and reputation. It’s about shaping perceptions.
“Your brand is the single most important investment you can make in your business”
— STEVE FORBES, FORBES MAGAZINE
brief, I offered a few initial draft ideas…
One of which developed into the chosen logo.
Leonum Property will soon be looking for property in Leicestershire and are planning a promotional push with the help of flyers and social media.
Saving money, paper & time… by using MS Publisher* (“shock horror”) to create smaller sized documents that use all of the paper. Ask me!
I have been in the print industry for more than 30 years. I have lived scalpels, pixels, lick & stick, copy & paste, raster & vector… and I’ve experienced numerous graphics-for-print software platforms. While Adobe Creative Suite and the like are still the print craftsperson‘s go-to tool, I now surprise myself by recommending a more domestic tool for easy print and copy projects.
People in industries such as education don’t necessarily have access to professional tools such as Adobe Creative Suite. Teachers and educators have better things to do with their teaching and learning time than play with toolboxes and layers. They tend to stick to Microsoft’s Word† (it’s good at word processing) and PowerPoint† (because the screen is their primary communication tool).
However, I am often sent documents with boxed items on them; to be printed multiple times, and to be trimmed out into cards or batched sets. This is fine if you want one set, but it does waste paper. If you want a dozen or more, this wastes a lot of paper… and the guillotining and sorting takes ages to avoid mixing sets up.
This uneconomical unproductivity can be easily sorted – saving money**, with zero paper wastage, more print per sheet, and easy guillotining and set sorting – and we can make it look good!
For the layman, I’m recommending more use of software like Microsoft Publisher*, yes MS Publisher can be a versatile tool for the non-professional user when planning for multiple batch printing. Or for simply printing economically. Your Word or PowerPoint creations can usually be transferred to Publisher, but I suggest using it as a default tool for print-based projects.
*Horror, Yes, Publisher! When I first was prompted to use publisher, because the situation didn’t warrant the cost of the more professional options, I was horrified. For starters, its Microsoft, but my preconceptions about MS turned out to be a tad misplaced. Secondly, it initially looks like you’re using a child’s toy. But get over it! It’s a very versatile tool for simple multiple-page publishing needs. Projects can even look qood, if you use design elements created in Photoshop and Illustrator etc.
†Word is a word processing program. PowerPoint is for creating screen presentations.
**I the long-term, planning economically and productively can save an institution £1000s
A little project undertaken for the summer was the design of a logo and branding for Charnwood Guides’ ‘Escape Pods’ activities. ‘Escape Pods’ is a project that sees young people puzzling there way through various items and encounters, and featured as an activity at this Summer’s Charnwood 2019 International Scout and Guide Camp.
Designed to feature in many formats from stitched badges and t-shirts to giant flags, the logo and its elements featured throughout the escape room material that the young people puzzled their way through.
I am informed it was a great success and a lot of fun was had by all!
Another friend has asked me to put some visual consistency to their services as a one-to-one science tutor.
As mentioned before when people see consistency and quality in your visual brand, it can convey strength, reliability, and professionalism.
So here below is a new logo and styling for KNTutoring in Leicester.
Kieran will use this on promotional posters etc as well as online to visually reinforce his services.
As before a few designs were considered but the above was chosen.
I just completed a branding job for sports massage therapist George Himan based in Leicester. George asked me for a new logo and graphic identity for his business; something “clean, tidy and to the point”.
George provides “a convenient mobile service designed to fit around your busy schedule. A session designed to meet your individual needs. This can vary from full body massage to injury/recovery specific massage”.
After playing with a few options we all agreed on was in fact my first sketch.
An update to the original Post: We’ve now produced flyers, vouchers, vinyl banners, and integrated the style on clothing and online – you can see GHMR here.
Brand consistency is important and it pays to manage this well – when people see quality and consistency in your visual brand, they see strength, reliability, and professionalism.
A few years back, while working for schools and public libraries throughout the country, I created a variety of educational bookmarks. Various versions of my measure / fraction / percentage bookmark design were used in many areas. These simple bookmarks were found to be a useful visual numeracy resource.
I have recently reworked the design for a local school, using ‘100 square’ graphics rather than pie-chart graphics. It’s a simple thing that might help children to visualise the concepts.