loughborough – Jules P Richards

The Charis Centre in Loughborough is soon to revamp its online presence, and has taken the opportunity to review its logo and visual style. They asked me for some options and I am pleased to say they are going to adopt a new logo that I’ve developed:
“I am absolutely delighted with the work you have done.”
“You have really taken the brief that I gave and developed it.”

The new website’s being designed at present with a view to going live in a few months but for now here’s a snapshot of the work I did for them – they hope to adopt the new logo style in the coming few months.

After initial discussions, my thoughts behind the brief were: professional, feminine, caring, subtle, feminine, care, delicacy…

After pondering, and a few sketches, I started with the the idea of creation of life and came up with the split cells which reads as a flower/bloom (unconditional love)… Using this as a very subtle reference point, I felt it needed a female presence as it’s about the female’s perspective perhaps as much as the pregnancy… female, care, support…

As usual, I supply finished logos etc in various forms; in colour and in black & white; for use by printers, office, web and screen, social-media etc.

CharisVisualIDGuidelines

As ever, if I can help you with similar, just get in touch: here