The vulnerability of people on bikes mixing with motor vehicles needs to be recognised by authorities and drivers.
‘people on bikes’ mixed with motor vehicles are in a vulnerability position – this needs to be publicised, and where appropriate, people driving without due care and attention need to be prosecuted.
West Mids. Police have been doing this and I would hope other forces will see that it’s necessary if we are to encourage more bike use.
Almost every day I encounter at least one driver who does not give due care and attention when passing cyclists – hence a lot of my route is now off main roads.
BUT the rest of my TV interview and in my view a more important issue was along the lines of the below:
There is a healthy, cheap, invigorating alternative to the car.
Riding a bike is do-able – I do it every weekday.
There are cyclable routes, but they are not ideal – inevitably, there are places where you’ll have to mix with motor vehicles traveling at speed. But for example, over my 9-mile commute, 8 miles of this are off roads!
Routes off the main roads are there, but design and creation of these routes need better consultation, planning, and investment. Bike routes need improvement and maintenance. Options for bikes; the value of encouraging and providing for people on bikes; needs to be embraced by authorities if we’re to encourage a broader section of people to ride bikes.
Who needs to exercise more? Who would like to save money? Who could do with space to clear their head?
There is a healthy, cheap, invigorating alternative to the car.
I was asked if I could create a visually impacting flyer for a local home and garden maintenance company who are focusing on their window and conservatory cleaning service.
Of course.
I took a selection of standard photo’s they had taken and enhanced them to make them effective. I put together a basic content structure, redrew their logo, and using the logo’s shape as a design element created this flyer design for them.
Together with the final printed flyer printed 1000 items on a quality 250gsm stock, I supplied some imagery for them to share online and via social media.
If you need your outside white-work cleaned to looking like new … and you’re in Birstall or Charnwood Leicestershire … give ‘um a call.
I’ve wittered about this before I know, but after this recent encounter below, when the local press asked me about my experience of ‘riding a bike’, I had to respond.
Please look out for, and have a little due care and attention for, that person, simply riding their bike.
I like many other mums, fathers, daughters, and sons ride a bike to work.
The people you see on pedal bikes are just like you and me – people with hopes, cares, worries and ambitions. A person on a bike might be Mrs Miggins, Mr Chopra, cousin Johnny or little Veena. They have simply opted to ride a bike today*.
I’m privileged, as many are, to be able to bike daily to work rather than drive a car: It’s cheaper, it’s vastly healthier, and it has given me a new outlook on ‘stuff’ – an experience that I find priceless. After more than five years riding a bike daily, I’ve found myself having been through many ‘cyclist’ stages. Yes, the cycling ‘sport’, for fit adrenalin-fueled contenders is another matter – it’s not what I do. What I’m talking about is simply everyday people getting on a bike to pop to work, or town or wherever.
People on bikes find themselves in vulnerable positions and face frequent hazards when having to share road space with motor vehicles. One of the biggest discomforts is ‘the close pass’. When the driver of a motor vehicle, drives past a person on a bike without due care and attention; drivers travelling without monitoring and adjusting their speed and distance when faced with other more vulnerable road users. Motor vehicles travel at speed and they have bumpers, fenders, seat belts, airbags, impact absorption cells and safety devices. People on bikes do not. A collision between motor vehicle and a cyclist is speeding metal on mortal flesh – need I say more?
So why ride a bike when you can drive?
It’s taken me considered time to move from a driverly route and attitude to a more pedestrian one. My 9 mile cycle commute now takes me about 40 mins, while at rush hour in the car it’ll take perhaps 30mins. There is provision for people on bikes that is maintained, cleaned and signposted. Yes, it does need better management, upkeep and improvement in places, but it’s there if you look for it. For 90% of my journey I travel on shared pedestrian/cycle paths, designated Cycle Routes, and quiet back streets. But, of course I also have to share the unavoidable main roads.
Only about one mile of my nine mile commute is via main roads, sharing space with motor vehicle drivers. This main road space is where the cyclist can find themselves in potentially dangerous vulnerable positions.
All the law and common sense asks drivers is;
make sure the road is sufficiently clear ahead
make sure there is a suitable gap in front of the road user you plan to overtake
overtake only when it is safe and legal to do so.
don’t get too close to the vehicle you intend to overtake
pass quickly past the vehicle you are overtaking, once you have started to overtake. Allow plenty of room. Move back to the left as soon as you can but do not cut in.
give cyclists at least as much room as you would when overtaking a car
look out for cyclists before you emerge from a junction, turning, changing direction or lane
when passing cyclists, give them plenty of room. If they look over their shoulder it could mean that they intend to pull out, turn right or change direction. Give them time and space to do so.
cyclists may suddenly need to avoid uneven road surfaces and obstacles such as drain covers or oily, wet or icy patches on the road – give them plenty of room and pay particular attention to any sudden change of direction they may have to make.
The police have recently started promoting and hopefully enforcing the rules of the road – see here; closepass
Worryingly, there are drivers who do not seem to realise the potential danger of driving without due care and attention.
There are also drivers who seemingly do not seem to care about the potential danger of driving without due care and attention.
*Yes, I agree, people on bikes equally need to ride with due care and attention, and abide by similar common sense rules of the road.
All people on bikes ask, is for drivers to please look out for, and have a little due care and attention for, that person, simply riding their bike.
I’ve completed another commission this week, this time for the good folk at the UTU based in Sheffield.
The Urban Theology Union are there to help equip and encourage the urban church – “disturbing the comfortable and comforting the disturbed” – I like that.
It’s a growing a member-led organisation and always welcome new members to get involved – check them out: TwitterFacebook
I was asked to proffer some ideas for a new logo and after consideration, the below has been chosen and launched.
Thoughts followed ideas of an organisation and network with a reputation for radical contextual theology – being member-led and member-driven, where interaction, dialogue, information, creativity, and encouragement is to be found. They hinted at a modern deconstructive vibe, about ‘people’ and ‘the personal’ and how individualism and union can be explored in a changing urban environment …
A good bunch of folks. If the promotion and development of Christian ministry in urban communities; study, training, courses, lectures, research etc. is your thing give them a like follow on Twitter & Facebook
**Revision to the original article, UTU have chosen the urban green colour option… #growth…**
Often prescribed in wiser times, a retreat, a holy-day. A specific change from routine busyness.
We traveled (back) to a place of contentment and a place where youthful roads diverged, the root of epiphany, the essence of understanding, a dantian land… A place of contrasts, often void of riches but full of richness.
We met old friends from verdant days. Friends unseen for decades, we used to play together, now we have children playing themselves, amongst change, growth and aging perspectives. We find a familiar friendship but with different stories to tell. Distinct stories from distant friends. We still share worries, hopes, dreams and visions.
Some days… in a place of simple treasures, ancient kingdoms where the torn edge of paradise glows daily. A place where absolution lies buried amongst art, tradition, innovation, entertainment, novelty… as lichens cover granite, we spread, share, exchange, and feed.
We return to looming buzzards drifting on thermals, they will always fly high. Shadows will always stifle our breath. However the light I was fostered with still shines, even if occasionally you need to take a few days out to rekindle it.
I’m asked occasionally to develop new logos and effective graphic visuals for new start-up businesses, or indeed to tidy up and consolidate ongoing visuals that have become tardy or perhaps have never really been considered as important.
Like all things, you can get them off-the-shelf for peanuts (they feed monkeys peanuts). You can always ‘get stuff done cheaply’. But my clients appreciate that I can bring bespoke consideration and individual creativity to the task. As with all my jobs, I aim to interrogate and understand what’s required, with a view to creating something that meets the brief as well as going beyond what’s expected. Yes, if you’re a high turnover business then it may be wise to invest in expert PR guidance. But even a start-up needs to get their image right. If I can help, jusy send me a message.
Your logo is the key-stone of your visual identity. It needs to be sharp and keen. It needs to be used wisely and correctly. Effective integration of your logo style, your colour schemes, your secondary graphic elements and typefaces etc (your visual identity); integration of this into all of your visual communication is important. To maintain and reinforce your brand, keep your services strong and in tune – this is why it’s important for your logo to be more than just a pretty design.
After the logo and visual ID is complete, it’s worth consulting your designer regularly. It’s easy to fly-off by yourself and crash the plane. A logo is only as good as how it’s used and incorporated in your marketing material. Yes, perhaps we can all colour-stuff-in and do desk-top publishing at home – similarly, I could build a garden wall or do some plumbing in the bathroom if I wanted to. But to add value, most jobs would be done better, last longer and have more guarantees if they are done by someone who knows their stuff.
The ‘Dirigo’ brief started with the client’s wish to use a stylised D and C and include graphic ‘linked circles’ – I worked on and developed this into the final icon and logo below:
The days are getting longer, the cycle commute home is now dusk, but the commute in is still dark when I leave c.6.45am.
The Bridge
The Lane
The Street
The trip in is an awakening one, the chill and the freshness awaken you on many levels. It really can be a great experience. As with anything it’s what you make it; yes, there are many distractions that could make the trip a most horrendous routine – but as I say it’s what you make it. Or perhaps it’s what you don’t make it. One thing you can notice is that the day is bigger than you. It’s more than the things in your schedule; your targets, your meetings, your worries and your wants. The natural world, or rather the ‘raw’ world is alive. Breath is what keeps us going. A cycle commute certainly can help you to notice your breath, your spirit – the raw you, the raw us, that this all boils down to.
I thought I’d stop and capture a bit of the mood. Above are three quick images that I took this morning. As usual, a little post-camera processing to reflect my brain’s wondering milieu.
So it’s been a month, without chocolate, sweets or sugary treats. OK, I had one penguin bar when I gave blood, and some honey with some whiskey one evening, #manflu.
Generally, we have gone without the routine habitual chocolate fest with the 9pm tv, without the chocolate biscuits in the pack-up, without lemonade etc, without honey on the muesli, without the chocolates passed around at work, at choir, at friends.
Not sure what the experience has proved. It [extra sugary-fat] is perhaps not needed. Perhaps the sugar hit can be got from other more organic things. fruit, music, imagination, people… the burst of a cherry tomato or a grape can be a good substitute for fatty sugary slab. Banana facts… BANANA
Yes, a little of what you fancy does you good, in moderation. Yes, as you can see, tonight we’ve {the wife and I} gorged on a Terry’s CO (there’s a mega-stash left from Christmas). To be honest, to quote the wife, “I feel a bit sick”, I agree with her. Chocolate is one thing, brown sugary fat with favouring is another.
I fully intend to try and limit the habitually unnecessary sweet stuff. Our culture really does have sugar at its heart. Where your treasure is, there is your heart also. It’s there at every turn, often invisibly innocent, as a default feel-good substance.
As I say, perhaps we might appreciate stuff better without the feel-good lens of sugar, then again perhaps we may not.
Posters, Flyers – there is life outside of the web. And the key thing is that ‘life’, can point people towards your shiny new web bling and that thing you just gotta share!
Local Football Club’s ‘New Girls Welcome’ flyer
Methodist Presidential Visit Event Poster
Making people aware of ‘your thing’ is what you need to do.Word of mouth is a great way of getting into people’s heads. Social media is the new digital WOM. Facebook, Twitter and the like offer free channels to promote ‘your stuff’. It’s relatively low-cost but, needs to be done, kept up and worked – the conversation needs to be kept alive.Printed flyers are still a great way of reaching people outside of the limited ‘social media’ culture. But flyers and posters need to be used wisely. Printed flyers can be distributed door to door, shared as magazine inserts, handed out in the street, or shared through friend networks.
The flyer’s big unique feature over social media is its tangible nature and potential longevity. Your customers will physically hold the flyer, you are in their hand, in their kitchen, on their table. Of course, ‘design’ also is key to the impact you can make. The flyer is the signpost to you, your event, your product. It might include incentives, interactive elements, competitions, coupons or vouchers … of course a ‘FREE’ whatever is a great way of encouraging a response.
Waffle. waffle … I think you can see that a good flyer can be worth the relatively low production costs. And it’s simply worthwhile for the invest in good design of the content and the visuals.
You can see some projects I have helped with here: jules p richards